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Carrie Ruehlman
Communications Associate
Weleda North America

Carrie RuehlmanI felt right at home at Weleda from day one. Before joining the team, I was an editor at a beauty magazine where I tried what seemed like every product under the sun. From chemical hair relaxers to the latest waterproof mascara, I dabbled in it all. Over time, I started receiving an increasing number of products touting their “paraben- and petroleum-free” formulas. What in the world is a paraben, I wondered? And why is there gasoline in my moisturizer!? I started to do my own reading and research. I learned that many of the chemical ingredients used in our products are potentially toxic, and I was shocked to discover that the EU has banned more than 1,100 chemicals from beauty products, while the U.S. has banned just 10. No matter your view on these ingredients, if other options exist that are safe, natural and also effective, why not use them? That’s where Weleda comes in. The wonderful thing about our products is that the power behind them—their magic—comes from nature, not from a lab. And nature, as it’s been said, is more powerful than any human.

I try always to nurture my connection to nature, even though I now call New York City home (I’m a small-town Carolina girl at heart). I just recently married and my husband and I live on the Upper West Side, near Central Park. My daily aspirin is a run through its trails, around its ponds and over its bridges. It’s one of my favorite places on Earth! I confess: I also like to pass the time at natural health food stores. I could spend hours shopping for organic goodies, browsing the healthy living magazines and, of course, checking out the rows of natural skincare. I like to support local foods and farmers by shopping every Sunday at our nearby Farmer’s Market. I also enjoy traveling and discovering different cultures. But no matter where I go, I always take a good book and a Weleda Wild Rose Facial Care Kit along with me!

My role as Communications Associate at Weleda is a very fulfilling one. I love to connect with our Weleda community through Twitter, Facebook and our blog. It brings a smile to my face daily to hear all the wonderful things you have to say about us! And I take pleasure in sharing our story with all of you; there are so many wonderful stories to tell.