I was pleasantly surprised by this deodorant. After having a bad skin reaction to antiperspirants, I decided to seek out deodorants with more natural ingredients. I tried Tom's but I was still getting rashes and on top of that there was a severe lack in odor control. I found this product in a local natural supermarket and immediately my underarm chemistry changed! The odor control is a thousand times better than any deodorant I have tried and for me it lasts all day and beyond. No more skin issues and I am enjoying comfortable, cool, deodorized underarms! Would highly recommend.