Wow. I applied Skin Food to my dry feet last night and the roughness is gone. I'm usually very good at keeping hydrated, but this winter, a new home, the heating is taking a toll on my skin, so I am using lotion in a big way. I've long used Waleda Seabuckthorn lotion for my hands...however, Skin Food gives an extra oomph to my thicker soles and heels. Just love it.