I just returned from The Natural Beauty Summit. Despite what the name suggests, this is not a meeting of natural beauties – in most cases. The Natural Beauty Summit is an annual meeting of the leaders of the Natural Cosmetics Industry and a platform to exchange ideas that further the cause of natural products. A lot of what is discussed at this meeting will directly affect consumers (you!) in the coming months and years, so I find it appropriate to update you on some of the issues we are currently struggling with. The main problem that all the “real” natural brands, such as us, are struggling with is how to differentiate ourselves from the “pretend”...