Since we first debut our Pomegranate Firming Serum last year, we’ve received many questions about the product and also about caring for aging skin in general. We’ve created this post hoping to tackle the four most commonly asked questions we’ve encountered. Plus, check out our opportunity below for your chance to win a Pomegranate prize:
1) What is a serum?
Serums are highly concentrated formulas designed to target specific skin issues. They typically contain an active base of nutrients that are fast-acting and go deep within the layers of your skin. While facial serums can give you added moisture, the main reason you'd want to use a facial serum is to get added nutrients into deeper layers of your skin that a regular moisturizer is not able to reach. There are many different types of serums including anti-aging, tone correcting, and even acne fighting formulas.
2) What does our Pomegranate Firming Serum do?
The Weleda Pomegranate Firming Serum intensively moisturizes and helps improve skin’s elasticity, reduce the appearance of wrinkles, support skin regeneration and firm the skin.
It does all of this through the all-natural and organic ingredients that make up our Pomegranate Firming Serum.
One of our main ingredients is pomegranate fruit juice. Organically grown from our cultivation partners in Turkey, this juice is high in antioxidants, with anti-inflammatory and cell-protecting properties.
Another key ingredient is our organic millet seed extract. The seed extract contains mono- and polyunsaturated fatty acids and vitamin E that contribute regenerative and anti-inflammatory properties. The extract also contains silicic acid that promotes the formation of collagen and elastin while helping to retain moisture.
Not sure such ingredients will actually work? Efficacy studies show a 29% wrinkle reduction after 28 days when used twice a day, and a more immediate 39% boost in skin moisture after 30 min.
3) Who should use our serum?
It is never too early to start moisturizing and nourishing your skin; however, if your skin still appears youthful we recommend looking for products that protect and hydrate, especially ones that have Vitamin C and E. Our Pomegranate Firming Serum is best for women showing the signs of aging. These signs include loss of elasticity and tightness, increase in depth and number of lines, visible laugh lines, and dark spots.
4) How do you use our Pomegranate Firming Serum?
Apply a thin, even layer to the face, neck and décolletage twice a day (morning and evening) after cleansing and toning, but before applying a moisture cream. Avoid the eye area. Apply with your hands – no cotton pad needed.
Before applying the serum, cleanse your face with the Weleda Gentle Cleansing Milk and Refining Toner if your skin is dry and the One-Step Cleanser & Toner if your skin is oily. We recommend applying our Pomegranate Firming Day or Night Cream after the serum for optimal results.
Hopefully this has helped to answer many of your questions. If not, feel free to leave your question below in the comments and we will try to answer as many of them as we can. Happy health to you all!
Follow us on Twitter? Here’s your chance to win! The top three followers to tweet the most about what they’ve learned from this post by Friday 7/20 at 11:59 pm get a free Pomegranate Firming Serum. Use #PomSerum with each post to qualify. Happy Tweeting!