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A Q&A with Makeup Artist Romy Soleimani
A Q&A with Makeup Artist Romy Soleimani

Romy Soleimani knows a thing or two about beauty. As an editorial makeup artist, her work has appeared in magazines like Vogue, Elle and Allure, to name a few. Her gifted creativity has been seen on the runways of Jason Wu and Kate Spade, as well as in ad campaigns for Tory Burch, Elie Tahari and more. Beauty editors regularly seek her out for tips and tricks; she’s even a beauty director at large at and a makeup artist for such celebrities as Rachel McAdams, Maggie Gyllenhaal and Kerry Washington.

You might not guess it based on her mainstream profile, but Soleimani is a big fan of natural beauty products, including Weleda’s. When she’s working, she often uses them to create her signature trademark: glowing, healthy skin — the perfect canvas for makeup. We sought out this natural beauty to discover exactly why she loves Weleda’s eco-friendly products and her tips for creating a radiant complexion. Read on to find out what she had to say. Carrie Ruehlman

» What do you love most about natural products?

Romy: I love the way natural products smell and feel, and the way they absorb into the skin instead of just laying on top of it. Natural products make me feel like I’m putting something safe on the skin, and models and clients really appreciate that. They are always so happy with the fresh, non-chemical smells that make you feel good!

» What are your top-three backstage beauty secrets?

Romy: My top-three backstage beauty secrets are 1) Always start with a fresh, clean, well-moisturized face; 2) Combine your foundation with a natural moisturizer to make the coverage look more natural and less makeup-y; 3) When it comes to makeup, less is more. There are amazing natural skin-care products like Weleda’s that can help bring a glow and life to the skin. Healthy skin needs less makeup.

» Which Weleda products are your favorites?

Romy: Skin Food is my number-one favorite product from Weleda. It’s always in my kit wherever I go. I also now love the new Pomegranate Regenerating Body Lotion. It smells incredible. I always use Weleda Calendula Baby Care products on my daughter. When I was pregnant, Stretch Mark Massage Oil saved me from any stretch marks and the scent was so pleasant. The Citrus Deodorant is the freshest out there and the Body Oils are a skin saver in the winter and after-sun.

» How did you discover Weleda?

Romy: I discovered Weleda when I was living in Europe a few years ago. It was available at most pharmacies there. I’m an online shopper, so now I buy it at

» How do you use Weleda products on your clients?

Romy: I like to use Skin Food not only on dry hands but also on areas of the face and even the lips. On photo shoots, I like to use it alone for a dewy look as a highlighter on the cheek bones. You can use it at home to do this. Sometimes I combine it with a shimmery highlighter for a high-beam glossy highlight that really pops in photographs. I also add a little to the collarbone and shoulders for an extra glow. It’s very pretty and feminine. I can’t tell you how many tubes of Skin Food I have given away on set. Skin Food is an all-around miracle cream!

To read more frequently asked questions and answers about Weleda products and philosophy, please visit