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8/17/2012
Inspire Your Senses
Inspire Your Senses

Come September, autumn’s cool breezes, crisp clear days and canopy of colors are a welcome respite from the long hot summer. This fall, we have one more thing to look forward to: four new body lotions from Weleda, which will be available at Weleda retailers beginning in September. What makes these products special? Each one is named for a lead plant that Weleda selected for its extraordinary healing abilities. When combined with other carefully chosen, potent natural ingredients, the lead plant delivers powerful skin benefits like smoothing, firming and moisturizing.

Lead plants are researched and chosen by Weleda R&D in Germany, using their incredibly deep understanding of nature and a belief in the harmonious and symbiotic relationship between people and the environment. The power of citrus, sea buckthorn, wild rose and pomegranate has been combined with nourishing plant extracts and nut and seed oils to create a line of body lotions rich in active ingredients that care for the skin while inspiring your senses. Read on for more information about the lead plants and the benefits of the products they represent.

Citrus: Refreshing Body Care for Normal Skin

Like a cool sip of lemonade on a hot day, citrus is the lead plant that jump-starts our senses and makes us feel joyful. The lemon tree is the only tree that simultaneously blossoms and produces fruit all year round, and it continuously forms fresh green foliage, never browning. It’s a fruit that is overflowing with strong growing impulses, and it passes that energy on to us. High in vitamin C, lemon essential oils reside in the peel, the flesh and the leaves of the plant. Lemon aromas are proven to invigorate and boost one’s mood and spirits, while lemon essential oil brightens, clarifies and tones the skin.

Citrus Refreshing Body Care awakens the senses and leaves skin moisturized and refreshed. Organic aloe vera, coconut oil and sesame seed oil combine to hydrate dry skin. Pair the lightweight Citrus Hydrating Body Lotion with Citrus Creamy Body Wash, Refreshing Body Oil and the powerful Citrus Deodorant to revitalize your senses and kick-start your day with the fresh aroma of oranges and lemons.

Sea Buckthorn: A Sunny Sensation

Sea buckthorn berries have a special ability to soak up the sun’s energy and convert it into vitamins and essential fatty acids, which skin needs to be healthy. Weleda grows its sea buckthorn biodynamically in Tuscany, where powerful sunshine, rich soil and ideal temperatures create nutritious berries high in vitamins A, C and E — a powerful combination that helps protect skin from free-radical damage. Our growing partner, Kurt Künzi (pictured, right), is a pioneer in the industry — he was the first person to cultivate sea buckthorn biodynamically. That’s why we call him the “Sea Buckthorn King!”

If you love soaking up the sun, then Sea Buckthorn Replenishing Body Lotion is just what you need. It protects skin from moisture loss, activates the skin’s self-regulating capabilities and leaves it renewed and replenished. With organic mallow extracts, shea butter and macadamia nut oil, it helps skin look softer and smoother. Pair it with Sea Buckthorn Creamy Body Wash, Sea Buckthorn Body Oil and Sea Buckthorn Hand Cream for a nourishing boost of antioxidant power from vibrant sea buckthorn berries.

Wild Rose: Heaven Scent

The queen of flowers, the rose represents harmony, balance and beauty. It’s the perfect flower for our skin during that time of our lives when we find ourselves wearing many hats — mom, friend, wife, businesswoman — and struggling to juggle them all. As the challenges of everyday life become increasingly demanding, it can show on our skin. The signs of aging (fine lines, dryness and sun spots) often begin to appear. With its harmonizing and balancing capabilities, rosehip seed oil from the Rosa moschata flower can reinforce skin’s youthful vitality and maintain its healthy balance, while essential oils from the Rosa damascena provide an exquisite, mood-balancing scent.

Wild Rose Pampering Body Lotion is made with rosehip seed oil, which is rich in unsaturated fatty acids, as well as moisturizing jojoba oil and toning witch hazel water. It helps maintain skin’s natural elasticity, leaving it supple and smooth. The delicate floral scent from organically grown Rosa damascena petals wraps you in the essence of pure roses. Use the Wild Rose Creamy Body Wash in the shower and the Wild Rose Body Oil to soak up the aroma of freshly cut rose petals. Finish with a spritz of Wild Rose Deodorant.

Pomegranate: A Vital Fruit

Aging skin craves antioxidant protection and firming power. Weleda’s Pomegranate Regenerating Body Care has both and more. Made with organic pomegranate seed oil from Turkey, apricot kernel oil and moisturizing shea butter, Pomegranate Regenerating Body Care will help stimulate cell renewal and protect skin from damaging environmental influences. Try the Regenerating Body Oil, Hand Cream, Creamy Body Wash and new Regenerating Body Lotion.

Pomegranate is the perfect fruit for maturing skin. The antioxidant vitamins and essential fatty acids in its juicy red berries have an active and stimulating effect on the skin. Unlike other fruits, the pomegranate grows dynamically, with all three of its life cycles — buds, blossoms and fruits — happening at once instead of in stages. The word pomegranate in German (granatapfel) is derived from the word granate, or grenade. Fittingly, when a pomegranate is ripe, it literally explodes off the tree branch. It’s in this liveliness that we can see the pomegranate’s dynamic and powerful effect on the skin. When elasticity and vitality diminish, the energetic ingredients inside the pomegranate help support skin’s regeneration and keep it beautiful.

Skin-care Tips Just for You!

When it comes to the new Weleda Body Lotions, Weleda esthetician Lilith Schwertle, based in Germany, loves the scents, creamy consistency and easy application. Here is her expert advice!

Q: You’ve developed special skin-care tips for Weleda’s new body lotions. Please tell us about those.

A. For an energetic start to your day, apply Citrus Refreshing Body Lotion with long stroking movements from your extremities inward toward your chest — first on the right side, then on the left. Inhale the aroma and enjoy. With forefinger and thumb, massage your earlobe and temples for a few minutes. Sea Buckthorn Replenishing Body Lotion is perfect for a soft head massage. The massage stimulates the circulatory system and activates the metabolism. Start on your head with your fingertips — like how raindrops would dance.

Q. What is your favorite lotion?

A. I travel a lot, lead workshops and hold presentations. To keep mentally, emotionally and physically balanced, I use the Wild Rose Pampering Body Lotion — it’s my favorite. Carrie Ruehlman